Dana Denis-Smith visits NYC with Sadiq Khan to tell the world #LondonIsOpen

Obelisk was one of 30 London-based fast-growing technology scale ups to accompany the Mayor on his trade mission to NYC and Chicago this month. The Attic caught up with Dana to find out how it went…

What kind of businesses and individuals did you meet?

The Mayor of London is a great champion of small businesses, especially given our role as the largest job creators. So it was in this vein that he selected 30 fast growing businesses to join him on his US trip. The businesses had to focus on the B2B market as the nature of the trip was to introduce us to large corporate buyers and to showcase the strong businesses that are London-based.

The other businesses were absolutely fascinating – very innovative services and amazing variety of sectors. Most of them are technology-enabled ground-breaking businesses that are reshaping the industries they serve. The energy of the founders and leaders that joined was truly contagious – a lot of lessons can be learned from being in a peer-to-peer environment that is supportive and ambitious.

How did you enjoy opening the New York Stock Exchange?

This was a unique moment and without a doubt the highlight. It was wonderful that only the women leaders on the trip were invited to join the Mayor to ring the closing bell. Sadiq Khan is not only a supporter of SMEs but also a great believer of the economic value of women in the workplace, so that was truly a special moment.

What do you think of the work the Mayor and the London and Partners team is doing to show London is open for business?

The #LondonIsOpen campaign was a brilliant and positive response to the Brexit vote. It has kept the world’s eyes firmly on London as a business destination; they have done a lot of work to highlight the strength of the private sector, they showcased the fast growing businesses and the general open business environment that London offers as an enabler of building a business.

How important is it for growing London-based companies such as Obelisk to present themselves to the US market in the wake of Brexit?

All fast growing businesses are looking for markets in which they can grow, for business partners that value their services and that can underpin that growth. So being able to be in the US with the Mayor was fantastic from an access and credibility point of view. We now know we have a lot of help at hand to push for growth in the US, across that whole market.

Did you get much down time to explore as a tourist?

I started every day with a long walk – around the financial district or walking along the Highline which is a suspended garden walk along some decommissioned train tracks. Nothing beats jet lag like a walk and a hearty breakfast.

What was the most important take away for you from the experience? What do you hope to see in future once we leave the EU?

If you have a strong business, although a ready-to-access market can help, in the end you can take your services anywhere. Success has no borders.